Retail displays should be used on a continuous basis in your store as they are proven to impact sales dramatically. However, if you do not use them correctly, they will have little to no impact, resulting in a waste of time, money, and space. Below are tips to follow when using retail displays in your store. Putting them into action will result in immediate success for your business.
1. Put them at the front & back
No matter what the size of your store is, where you strategically place your in-store retail displays matters and can greatly affect the volume of your sales. As a result, it is recommended that you place them in the front of the store as well as the back.
Retail displays placed in the front of your store will be seen by all customers as they will walk by them when they enter the building. They will also be appealing to the people who want to attend your store, get what they need, and get out without walking through the whole place. You want retail display items featuring advertised sales to be closer towards the back of the store, that way, customers will be obligated to walk down aisles and will more than likely purchase items from them in the process.
2. Use colours
Colours are proven to attract customers inside your store as well as outside. Therefore it only makes sense to use them with your retail displays as they will entice people the make purchases.
While colours are definitely better than black and white, you need to use them strategically. For example, if your displays are mixed in with other merchandise, make them stand out by using colours that are bolder. Do not match the packaging of the items on the display perfectly to the background because you want them to stand out. Consider the type of product that is adorning the retail displays when choosing colours. For example, red, yellow, and orange are exciting and arousing whereas blues and greens have a more calming effect.
3. Keep it simple
You obviously want to draw attention to your retail displays and sell the items on them. However, putting too much effort into them will make them too busy and people will miss your message.
It can be easy to overdo it with retail displays because of all of the information relating to the items that is available. However, most times less is more. For your display, choose a focal point and only the most important message that you want to pass along to the customers. That way the display will get noticed without people getting inundated with stimuli.
When you sell anything, you chalk it up as a win because you made a profit. However, your goal as a business owner is to maximize sales as much as possible so the more items going out the door, the better. One way to do this is to keep related items together.
When setting up your retail displays, attempt to either set them up near related items or display such items as part of the display. This is a method that a lot of business owners use and it has proven to have a positive impact on sales. For example, a display with fishing lures could be set up in the section with fishing poles, line, and boating accessories or the display could stand alone with fishing poles also featured. That way customers will have access to other related items and the chances the purchase them increase.